Browsing NHH Brage by Author "Jordhøy, Hans"
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Creating a Demand-Based Ticket Model for Eliteserien: How revenue management could save the Norwegian league's attendance rates
Jordhøy, Hans (Master thesis, 2022)Dynamic pricing has been a pricing strategy used by many industries with shifting demands. However, sports have just recently started implementing such a strategy. From pricing experiments in the American baseball league ...